What do you think is the key to a good influencer marketing campaign? Enter the influencer brief. What is an Influencer Brief? First, by creating the brief you will make it easier to communicate your plan with your team and management. Give your influencer creative freedom. Content Review: February 1, 2019 B. It means we can connect our brands with the right creative partners, to generate content that performs and targets customers effectively.” Vamp is a global content and influencer marketing platform that connects leading brands with influential content creators. There’s a fine line between giving absolutely no creative direction and giving so much that they feel as though they’ll be fired if they step slightly out-of-line. Influencer marketing campaigns are powerful. Make sure to include details of the kind of content the influencer will need to produce for your campaign. Campaign details at a glance; Keeping this section short and sweet is essential and puts an influencer in a creative mode from the get-go. Why do you need a brief for influencers? After all, the point of using an influencer is that his/her content has garnered a large audience. Understand the Importance of a Good Influencer Brief. You have to give that influencer enough creative freedom in content creation. This contract will give you a sense of what you need to include in your influencer marketing partnerships ; Checklist for a Project or Creative Brief Take a page out of the ad agency playbook and outlining your campaign with a brief A creative message describing your unique selling point. As a result, Influencer is able to provide brands with solid creative ideas, but more importantly with creativity that we know will drive traffic, engagement and ROI. ... Creative and strategy keenly focused by data and executed with precision. Include creative outlines. After all, if you’re spending time and money to work with a firm on a well-executed advertising or marketing campaign, you want to make certain you’re getting the most out of your partnership. Second, creating an influencer marketing brief will save you a lot of time down the road. And preparing the brief is critical – it tells that influencer what you want to achieve. A great campaign brief creates transparency between both parties across deliverables and campaign creative, as well as outlining the campaign objectives and the non-negotiables for the influencer . This brief should outlines goals, desired outcomes, key messages, and general content. Final Review: March 1, 2019 Deliverable description: A. The influencer needs to know who they are working with, so show who you are as a company! About us About our Product Links 3. “Data has always been integral to Vamp’s effective strategies. Such a template can save a marketer time and effort once created. ‘The brief is the moment where the success of your campaign can be decided. At the end of the day, a brief is worth nothing if your influencer feels too restricted. In brief (ha;), you could think of it a little bit like answering the five Ws and 1H: What, where, why, who, when, and how – easy, peasy! This document should be more than a half-page document written like a college essay. An influencer brief is a crucial part of clearly communicating and in turn fulfilling campaign goals. These concept is a good way to enhance the knowledge.I like it and help me to development very well.Thank you for this brief explanation and very nice information.Well, got a good knowledge. Free Marketing Brief Template for an Influencer Campaign 1. The best way a brand and an influencer can stay aligned and stay creative is simple: a robust and detailed creative brief. A brief is important for two reasons. Campaign Brief 2. Generate a clear creative brief in minutes. I can’t stress enough the importance of a clear brief in influencer … We carry out photoshoots of our influencers as models to produce the perfect custom visuals that are creatively aligned to … Partner with us to brief the right mix of creators, maximize your creative budgets, create content with agility and deliver an awesome library of rich media assets. A creative brief is also an essential element of working with an influencer as it gives them parameters to work within, while giving them creative freedom to create content that will resonate with their audience. A brief is a written overview of a brand's campaign/project details, and overall expectations of what must be completed by the receiving party. A brief can also function as an influencer contract . Sample Influencer Agreement/Contract: Get it in writing and get it signed. The Brief: What and Why. Download your template here: The ability to promote user generated content from influencer handles to our most qualified audiences has been a game changer for performance on our Instagram ad accounts. Creating a strong brief can be a way for you to pitch your brand in a creative way and convince them to work with you. Creating influencer briefs. Creating an influencer brief that doesn’t allow for creative freedom. A Creative Brief is used in advertising, branding, and marketing industries. Sample deliverables may resemble the following: However, brands should remember that influencers are often better equipped to connect with their audiences than a brand. Influencer Strategy Provide structure to identify influencers, develop campaign concepts, and maintain guardrails to create a sustainable influencer marketing strategy for your brand. Express your ideas and mood, but learn to take a step back in … A well-prepared brief gathers all information needed by the influencer to create captivating content. If you want the influencer to have significant creative input, then discuss that prior to writing the brief. If you request that an influencer replicate your strict creative demands, you are likely to alienate them and stifle their creativity. 1 IG Story showing a day in the life of a female solo traveler wearing Brand X with 3 ‘stops’, i.e. By clarifying your influencer marketing strategy, your goals, objectives, and KPIs. Your brand’s tagline. The keys to thumb-stopping influencer-generated content today remains grounded in the same foundation of any impactful campaign – a compelling creative brief. Here is an excerpt of an influencer brief from a client for a gifting campaign (courtesy The Chillery). 1. The brief for an influencer campaign can be everything. Make sure the deliverables reflect what the influencer has brought to the table. Learn what an influencer campaign brief is and why it's an important component of your influencer marketing strategy in 2019. This template will help you work closely with the influencers in the initial creative process. it will optimize brands’ online presence, increase traffic to social media pages and website, increase customer engagement, and will increase sales. This is an awesome post.Really very informative and creative contents. How to write a winning Influencer Marketing creative brief . The Creative Process. This information includes the creative guidelines of the campaign, timeline, posting details such as volume, frequency, location, and more. 1.Your company bio. This is why it is crucial to understand the importance of a good influencer brief. Creative thought-starter: Personify the product as your new robot pet/friend in your own signature way to make it look cute and fun to watch. This article is a preface to these exciting updates and addresses an important starting point when working with influencers on a social media campaign. Specific guidelines for the creative Deliverable #1 IG Story 1 Deadlines A. Influencer Brief Elements. Click the link below to shop our Instagram FLASH SALE THIS WEEKEND ONLY – 50% Professional enquiries only. Here we’ve created a free template that gathers everything you need to share with the influencer. A fast-growing UK influencer marketing agency that helps brands reach consumers by building partnerships with influential social media content creators. We take your creative brief and detail everything down from product placement to settings and moods all to fit your specifications. 9. Briefly describe the campaign, its theme and objectives. When partnering with a creative firm, sharing a creative brief can ensure everyone’s on the same page. Watch and learn the fundamentals of developing a Creative Brief. A creative message describing your value proposition. Just fill up our intake form with details about the content, and we'll recommend creators best suited to take on the project. Again, some visuals as an example could be helpful here! The challenge with influencer marketing is really about managing expectations. In order to have a strong and outstanding creative campaign, you need to have a game plan to follow. ... Having clear guidelines and expectations is good, but remember to leave space for the influencers to be creative. It allows creative freedom while ensuring there is a complete match between expectations and results. As they say, every successful marketing campaign has a relevant and insightful creative brief behind it, and influencer … Product Background and Overview Share with the influencer details about the company, the product, and add relevant links. Working with Influencers is a no brainer for any brand trying to connect and sell their products in today’s digital economy, especially when the product is targeted at a younger audience. Influencer marketing is a strategy that companies can use to market their products & services by collaborating with suitable influencers. Try to anticipate any questions the influencer may have and answer them in the brief. A great brief can have your influencers’ creativity running wild, whilst staying on brand and on target for what you want to achieve.’ By Harriot Rockey, COO, Influence Network. Overall, your campaign brief should be clear and detailed so everyone is on the same page with what to expect. Company Name Influencer Marketing Brief 2. While these shifts in the sector bode well for the future of influencer marketing, they do mean that briefs issued by brands to content creators need to adapt. An influencer marketing brief can help you achieve several things. You and the influencer will be on the same page. It can be tempting to overlook the whole process of crafting a good influencer brief, but it is one of the most important steps in establishing a mutually beneficial relationship with influencers. Namely, influencers are calling for more creative control and long-term partnerships with brands, opening the door to more expansive and effective influencer-led campaigns. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. A brief operates as an instruction manual for influencers. 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