Some time ago I impulsively found Soy Vay’s Marinades and Sauces at the grocery store. They couldn’t deny their passion….for food. The event was a promotion for a relatively new brand of soy sauce and teriyaki glaze sold under the brand name Soy Vay. So they combined their family secrets and delighted the world with unique sauces made with real, high-quality ingredients - just the good stuff. Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. Soy Vay’s humble beginnings started in 1980, when a Jewish boy and Chinese girl came together over their love of food, secret family recipes, and their unique cultural backgrounds. Soy Vay Veri Veri Teriyaki Sauce found at Hannaford Supermarket. Soy Vay began when a Jewish boy and a Chinese girl met and began talking about a common interest: cooking. Client : Clorox (Soy Vay) Agency : Swirl Position : Production (project, line, and post) and agency producer Description : Trying to unveil the amazing awesomeness… Add to online shopping list or grocery cart for Hannaford To Go. ! 0 shares. Subscribe to our newsletter for the latest show info and industry insights from Midroll. Then find the right shows and talent to tell your story.”, Follow those steps and you’ll be saying, “yay!” instead of, “oy, vey!”, © 2021 Midroll is a subsidiary of SiriusXM Holdings Inc — podcast advertising, Keeping Kosher: When Jewish Law Met Processed Food, http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3. The story of Soy Vay and how it came to be is a cute one. Soy Vay is committed to making its website accessible for all users, and will continue to take steps necessary to ensure compliance with applicable laws. The Story. (Spoiler alert: they went home with a luau in their mouths, a nod to the Island Teriyaki flavor.) The Soy Vay Veri Veri Teriyaki Marinade & Sauce is a true teriyaki marinade and sauce that makes poultry and meat marvelous, fish fabulous, and veggies and tofu really good. “I like the original a lot,” he said. The Soy Vay way since 1982. This Stuff is GOOD! Soy Vay #ShalomLomein Grand Prize Winner. The Soy Vay way since 1982. Soy Vay Veri Veri Teriyaki Marinade & Sauce. Inspired by the classic sauces and marinades of China and Japan, with a deliciously kosher twist, Soy Vay was officially founded in 1982 and became an instant success. Voy a dar mi interpretación de la charla así que siento si no soy fiel a la realidad, puesto que, como he dicho antes, es mi visión a cerca de esta herramienta. Then, as an adult, he tasted delicious Teriyaki skewers that a Chinese-American colleague brought to a potluck. An in-depth mid-roll spot focused on the founding of Soy Vay, giving the tale the time and attention it deserved. He explained that, “she would put it on her chicken and it was always perfect.” This, despite the fact that, “she’s not a very good cook.”, Just take a listen to this fun and engaging ad read: “It proved our theory that hearing someone endorse your products and say why they’re relevant to them is extremely impactful.”, Her advice for a great podcast campaign is straightforward: “First, ensure you have a good story to tell and strong messaging. “The marinade is so good,” Graber recounts, “that he persuades her to go into business with him.”, Another crucial aspect is how great Soy Vay sauces taste, and how easy they are to use. In the world of celebrities, Soy Vay was displayed in Eminem’s award-winning “Slim Shady” video. It was easier to sell than the original hoisin version, because people were more familiar with teriyaki. Moreover, podcasts are, “a rich and immersive way to reach our consumer,” she explained. Featured Videos. That's why Clorox's Soy Vay brand turned to podcasts. Soy Vay teamed up with Celebrity chef Leah Cohen, of Pig & … Catch the culinary movement with Soy Vay at Brooklyn Taste Talks All-Star BBQ event! For recipes and tips, drop by soyvay.com. Posts about Soy Vay written by Jan C. Johnson. Lately, though, I’ve been reading the labels on some new foods I’ve found. Published January 6, 2015 - Last Updated October 18, 2019. Soy Vay created its Veri Veri Teriyaki sauce in 1984. Midroll Media Blog Podcasts Deliver Soy Vay's Story with Impact Being the most popular Asian marinade in the U.S. doesn't mean there still aren't masses of potential converts out there seeking unique flavors to make every ingredient more yummy. Some have gotten married because of Soy Vay. As host Cynthia Graber explained, “It started with a Jewish boy named Eddie in Palo Alto,” who grew up loving Chinese food. Some time ago I impulsively found Soy Vay’s Marinades and Sauces at the grocery store. Others have packed it up and gone to Europe to market and trumpet the marinade to the uninitiated on that side of the world. For a chance to win the Soy Vay #ShalomLomein Giveaway, simply leave a comment on this post with a valid email address. So, Graeber called on executive chef Mark Murphy of Benchmarc Restaurants in New York to attest. “Gastropod,” which bills itself as a podcast about “food with a side of history and science” chose a topic to perfectly match Soy Vay, “Keeping Kosher: When Jewish Law Met Processed Food.” Not coincidentally, Soy Vay is a Kosher product (if it isn’t already obvious, think of the Yiddish expression,”oy vey!”). The result – Soy Vay. Get started with Soy Vay's collection of tasty recipes! “It proved our theory that hearing someone endorse your products and say why they’re relevant to them is extremely impactful.”, Her advice for a great podcast campaign is straightforward: “First, ensure you have a good story to tell and strong messaging. On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. Wouldn’t have it any other way. Dad’s party planning skills have reached a new level since he discovered Soy Vay. “It’s a great storytelling platform to tell our brand story and what we’re about.”. El martes estuve en la Charla-Taller de Cylicon Valley, Story mapping, de la mano de beCodemyfriend. If you're a longtime reader of … Mar 29, 2019 - Bring summer into the house with these fresh grilled steak, pineapple and mixed pepper kebabs. Soy Vay TV Spot, 'Asian Twist' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Soraya Vay Un caos ordenado! They couldn't deny their passion - for food. An in-depth mid-roll spot focused on the founding of Soy Vay, giving the tale the time and attention it deserved. They chose the medium because they knew their target audience listens. As host Cynthia Graber explained, “It started with a Jewish boy named Eddie in Palo Alto,” who grew up loving Chinese food. This led Clorox to try some fresh approaches with two shows as part of a campaign that also included more typical pre-roll and mid-roll live reads. Soy Vay products seem to have an almost bewitching power over people. Then, as an adult, he tasted delicious Teriyaki skewers that a Chinese-American colleague brought to a potluck. The birth of Japanese Soy Sauce, “Shoyu”. “Gastropod,” which bills itself as a podcast about “food with a side of history and science” chose a topic to perfectly match Soy Vay, “Keeping Kosher: When Jewish Law Met Processed Food.” Not coincidentally, Soy Vay is a Kosher product (if it isn’t already obvious, think of the Yiddish expression,”oy vey!”). (Spoiler alert: they went home with a luau in their mouths, a nod to the Island Teriyaki flavor.) Soy Vay® has been mixing up Kosher sauces and marinades since 1982. by Matthieu Brajot, Art Director. So they combined their family secrets and delighted the world with unique sauces made with real, high-quality ingredients – just the good stuff. http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3, Evaluating this spot, Steinkrauss said, “What we like is the natural and native quality of the integration, as well as great content alignment with the product.”, On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. Soy Vay Enterprises began making and bottling Veri Veri Teriyaki in 1982 in Northern California. No matter what you use for your next recipe, we promise… This Stuff is Good! Soy Vay’s the Way to Go. “The marinade is so good,” Graber recounts, “that he persuades her to go into business with him.”, Another crucial aspect is how great Soy Vay sauces taste, and how easy they are to use. One enthusiastic and satisfied listener even commented, “I will also try it, don’t mind a sponsored post one bit from you guys if they are like this.”, When asked about how well the overall campaign performed, Steinkrauss reported, “This is our first time experimenting with podcasts, and we’ve been pleased with the content developed and download results.”, Her biggest takeaway? Slowly but surely, Soy Vay has caught on nationally, eliciting raves from customers and … They couldn't deny their passion--for food. Soy Vay | We've been mixing up Kosher sauces and marinades since 1982. Wouldn't have it any other way. “While we have a great base of loyal Soy Vay fans–and are the #1 Asian marinade–we’re still very much in a place of introducing people to the brand and our great tasting sauces and marinades,” said Molly Steinkrauss, associate director of public relations for Clorox. Soy Vay came to us wanting a full rebrand of their site, which is always a fun project and probably the best assignment a client could ever give to an agency. Posts about Chicken written by Meghan Brett. Thereafter, “Jiang” was affected by the surroundings and climate of Japan, and amidst the development of Japanese Food Culture, this soy sauce was transformed into the soy sauce, “Shoyu”, a fermented seasoning unique to Japan, and in the late 1600s soy sauce production began near the present day city of Noda in Chiba Prefecture. Initially I just like the design of the bottles: little boats and fun looking writing on a larger-than-usual bottle. Then find the right shows and talent to tell your story.”, Follow those steps and you’ll be saying, “yay!” instead of, “oy, vey!”, © 2021 Midroll is a subsidiary of SiriusXM Holdings Inc — podcast advertising. Rather, I’m all about stories. “I like the original a lot,” he said. They chose the medium because they knew their target audience listens. While chicken and sauce are cooking, prepare the pineapple by: cutting the rind o ff, cutting into quarters, removing the core and slice; set aside. In honor of National Poultry Day, I am reviewing a way to use one of my easiest, tastiest, fastest ways to cook America’s staple meat: chicken. Same great taste! Soy Vay Veri Veri Teriyaki Marinade Less Sodium found at Hannaford Supermarket. With Intel being on the back foot of late having their desktop marketshare and mainstream relevancy swallowed up by AMD's Ryzen 3000 series processors what better way to get back into the hearts of your dumb fucking consumers than to partner up with Marvel and repackaging your "K" series unlocked processors with Avengers themed cardboard. Inspired by the classic sauces and marinades of China and Japan, the pair added a deliciously kosher twist and together founded Soy Vay in 1982. That’s why Clorox’s Soy Vay brand turned to podcasts. Bits of garlic, real ginger and toasted sesame seeds swim in preservative-free soy sauce. So, Graeber called on executive chef Mark Murphy of Benchmarc Restaurants in New York to attest. Submissions without photos may not be accepted. This is the Teriyaki people talk about -when they're not too busy enjoying it. http://www.midroll.com/wp-content/uploads/Gastropod-SoyVay_mid-20160726.mp3, Evaluating this spot, Steinkrauss said, “What we like is the natural and native quality of the integration, as well as great content alignment with the product.”, On “Spilled Milk” Soy Vay was the exclusive sponsor for an episode entirely about Teriyaki, culminating with hosts Molly Wizenberg and Matthew Amster-Burton undertaking an honest taste-test of the sauce. “It’s a great storytelling platform to tell our brand story and what we’re about.”. “It’s what I would call almost a perfectly balanced marinade.”, Graeber added that Murphy’s mother-in-law actually turned him on to Soy Vay. New look. Soy Vay Veri Veri Teriyaki ® Learn More About Soy Vay Recipes Our Story How to Buy; Home; Current: Recipes Menu Inspiration & Recipes Consumers want real, fresh food when eating away from home. It's your basic Jewish boy meets Chinese girl story. (Spoiler alert: they went home with a luau in their mouths, a nod to the Island Teriyaki flavor.) It’s your basic Jewish boy meets Chinese girl story. I’m no food blogger. He explained that, “she would put it on her chicken and it was always perfect.” This, despite the fact that, “she’s not a very good cook.”, Just take a listen to this fun and engaging ad read: “While we have a great base of loyal Soy Vay fans–and are the #1 Asian marinade–we’re still very much in a place of introducing people to the brand and our great tasting sauces and marinades,” said Molly Steinkrauss, associate director of public relations for Clorox. In honor of National Poultry Day, I am reviewing a way to use one of my easiest, tastiest, fastest ways to cook America’s staple meat: chicken. That’s why Clorox’s Soy Vay brand turned to podcasts. Please include at least one social/website link containing a recent photo of the actor. Being the most popular Asian marinade in the U.S. doesn’t mean there still aren’t masses of potential converts out there seeking unique flavors to make every ingredient more yummy. Story mapping octubre 24, 2013 - by Soraya. One enthusiastic and satisfied listener even commented, “I will also try it, don’t mind a sponsored post one bit from you guys if they are like this.”, When asked about how well the overall campaign performed, Steinkrauss reported, “This is our first time experimenting with podcasts, and we’ve been pleased with the content developed and download results.”, Her biggest takeaway? Moreover, podcasts are, “a rich and immersive way to reach our consumer,” she explained. Questions or comments, call (800) 444-6369. 18 talking about this. Cooking secrets, they could n't deny their passion - for food mouths, a nod to the Teriyaki! For 6 to 8 hours … Soy Vay Enterprises began making and bottling Veri Veri Teriyaki sauce at... 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