Where toys live

to bring joy to children between 2 and 7 years in the form of toys that foster their all-round development

our values are the basis of our business culture.

We are a traditional toy company with world renowned brands and products which are kept fresh and alive through constant Innovation.

Safety is crucial at Famosa in two ways: On the one hand, our products, intended for children, meet and often exceed all safety requirements while, on the other hand, we have established safety in our daily activities as a priority.

We base our activities and competitiveness on quality. In order to manufacture our products, we use processes and materials of the highest quality, and controlled under the strictest techniques.

In our organization we believe that working as a team is the key to success; consequently we promote cooperation, sharing information and a sense of belonging to a team. Would you like to become part of the Famosa team?

We are enthusiastic and happy, like the children we serve.

We are consistent, honest and reliable in all our activities, both internal and external.

Our history consists of a half century of creating dreams

In 1957, in the place known today as Toy Valley in Alicante, a large number of small toymaker entrepreneurs decided to join forces, in response to the changes in technology in that field. This was caused by the appearance of plastic toys and the difficulty of funding the investments necessary to maintain competitiveness in view of the new situation. That's how Fábricas Agrupadas de Muñecas de Onil, S.A. (FAMOSA) was born.

Half a century later, we are still the premiere Spanish toy manufacturer, leading the industry in Spain and Portugal, with a major presence in more than 50 countries, including France, Italy, Mexico and the USA.

One dream? No. Thousands of dreams let Famosa go wherever imagination goes.

  • 1957
  • 1958
  • 1967
  • 1968
  • 1969
  • 1972
  • 1973
  • 1977
  • 1983
  • 1992
  • 2003
  • 2005
  • 2006
  • 2007
  • 2009
  • 2010
  • 2011


The founding of Famosa

Elvis Presley, Marilyn Monroe's Some Like It Hot… And the premiere of Walt Disney's Cinderella. Juan Ramón Jiménez wins the Nobel Prize in Literature for Platero y yo. The first plastic dolls are made... and Famosa is founded.

A group of artisan dollmakers join together to found FAMOSA. It's so the first Spanish toy manufacturing company is born.



This was the name of the first Famosa doll to be well received on the market. The critics called it a "unique creation in the neoclassical style."


Quirón, plush toys

They began to design and produce the Quirón plush toys, a brand that is still alive today.


Nancy is born

The most modern and admired toy companion. She represents, even today, the dream of a girl becoming a woman.


The Barriguitas are born

Small babies who, over the years, have had an infinite number of accessories and outfits.


The Famosa Christmas Carol

The FAMOSA jingle is broadcast for the first time - no one in Spain has forgotten the words: The FAMOSA dolls go to the manger to bring their love and friendship to the Christ Child...


Famosa distributes Famobil


Nenuco is born

This Christmas the baby doll family begins to grow to be the largest in the world … the Nenuco family


PinyPon is born

Famosa launches Pin&Pon, to expand its line. Over the years, Pin&Pon has ended up turning into a toy classic.


Famosa distributes Micromachines

Famosa distributes Micromachines in Spain, a collection of small vehicles and toys.


Disney Heroes are born

A world of fantasy full of adventure; a place to share in the values of the heroes, stimulating imagination through fascinating stories.

The Jaggets are born

Sweet as babies, and they are into the latest fashion. They're one of a kind!


Famosa acquires FEBER and Play by Play

Famosa acquires the toy companies Feber and Play by Play, under its strategic plan based on international expansion and consolidation of distribution.


Relaunching Nancy

Nancy is today's girl; sweet, very pretty, a friend to her friends, supportive, and she loves fashion! In addition, she is the symbol of the childhood of the generation of girls born between the 60's and the 70's.


Relaunching The Barriguitas

They're back to play big time. The new Barriguitas are characterized by humor and the high play value.


Relaunching PinyPon

Endless possibilities with Pinypon


Sun Capital Partners

The beginning of a new phase of national consolidation and of international expansion as part of an ambitious, viable and realistic project.

The opening of Famosa’s factory in Monterrey, México.
The first edition of Famosa’s “Juegorama”

and the presentation of de Famosa investigation project: “Play and toys in today’s society”.


Famosa in USA

The opening of the US commercial subsidiary, based in New Jersey marked the next step in Famosa’s internationalization process. Famosa approaches this market, the largest in the world, with a wide range based mainly on dolls, under its core brands Nenuco, Pinypon and Nancy, as well as with battery op and push vehicles under the Feber brand.

Famosa in the world: where we are …

Since our beginnings in Spain, up until now Famosa products can be found in more than 50 countries around the world. FAMOSA's headquarters are located in Alicante and Madrid (Spain).

Famosa has branches in Portugal (Oporto), France (Paris), Italy (Milan), Mexico (Mexico City), Puerto Rico (San Juan), China (Hong Kong) and the United States (New Jersey). FAMOSA's production and logistics facilities are located in Onil and Ibi (Alicante, Spain) and Monterrey (Mexico).

Famosa México
México D.F.

Av. Lomas de Sotelo, No 1112 1er piso

Col. Loma Hermosa

Delegación Miguel Hidalgo

C.P. 11200, México D.F.

Lada sin costo 01-800-672-7291

México Monterrey

Platón No.122

Parque Industrial Kalos

Apodaca N.L. C.P. 66600

Puerto Rico
Famosa América Inc.

Ave. Alejandrino Suite 205,
Plz. Alejandrino

Carr. 838 KM1.8

Guaynabo, Puerto Rico 00969

Tel (787) 272-5858

Fax (787)275-5864


Famosa USA

Famosa North America, Inc.

3000 Atrium Way, Suite 101

Mt. Laurel, NJ 08054

Office (206) 316-8315

Fax (856) 206-9844



C/ Chile, 4, Edificio 1, Planta 2

Las Rozas de Madrid (Madrid) 28290

Tel. (+34) 91 740 11 20


Pol. Ind. Las Atalayas

C/. Del Franco, s/n

03114 Alicante

Tel. (+34) 966 54 46 00


C/ Albacete, S/N

03440 - Ibi (Alicante)

Tel. (+34) 966 54 10 00



Pol. Ind. El Oliveral

c/ J nº4 bis, subpoligono 2

46394 - Ribaroja, Valencia

Tel. (+34) 961 66 85 22

Famosa Italy SpA

Via Ramazzotti, 12

20020 Lainate (MI) - Italy

Tel. (+39) 02 93 57 05 82

Fax. (+39) 02 93 79 64 91


Famosa Portugal
Edificio Tower Plaza

Rotunda Edgar Cardoso, 23

Letras A e B - 7º Piso 4400-676

Vila Nova de Gaia (Oporto)

Tel. 22 3782330/9

Tel. 22 3782330/9


Famosa France

6 Place du Village

92230 Gennevilliers

Tel: +33 (0) 1 46 49 88 85

Fax: +33 (0) 1 46 49 31 96


Hong Kong

Famosa International Ltd.

Unit 14, 14/F, LIPPO SUN PLAZA 28

Canton Road, Kowloon, Hong Kong

Tel. (852) 2786 0699

Fax. (852) 2371 2010



Unit C-F,18F,HuaDu Garden Building,

No3002,South DongMen Road,

Luohu District,Shenzhen,China

Tel: (755) 82388550

Fax :(755) 82388554


Famosa Intl. Ltd./Play-by-Play
Shanghai office

Room 702, No.2,Blue Ocean Tech Plaza,
Lane 58, East Xinjian Rd,
Minhang District


Tel: 021-6413 6493

Fax: 021-6413 6492

… and where we are going

Currently, we are growing and expanding internationally; our goal is to become a global company, with well-known brands in the principal markets of the world.

Sun European Partners

Sun European Partners LLP, a subsidiary of Sun Capital Partners Inc., is the majority shareholder of Famosa.

Visit Sun European Partners , or connect with Sun Capital Partners on Street Insiders.

safety the best investment

We promote safety in daily activities with the goal of reducing workplace accidents to zero. Safety is a right, an obligation and an excellent investment.

We believe that all of our employees, customers, suppliers and visitors have a right to return home healthy and safe after the working day.

At Famosa, meeting safety standards is a condition of employment and promoting a culture of safety is everybody's obligation.

We believe that safety is an excellent lever for improvement

Safety in Famosa

social responsibility

At Famosa, we are fully aware of the need to adopt an active role in the area of Corporate Social Responsibility.

We thrive to be a company based on a responsible entrepreneurial model, where commitment to the social environment makes it possible to give back to society part of what it gives us. Above all, we base our activities on programs directed toward our best customers - the children, who are the main focus of Famosa's activities, and among them, those with the greatest need.

The upcoming membership in the World Compact and the appointment of the RSC Committee (Corporate Social Responsibility) make it possible to coordinate all of the efforts of the company to impose order on the activities affecting the subject matter of the RSC Committee, determine the indicators to measure all actions which can provide a true RSC image of the company, set general goals, internal and external communication and consolidation, supervision and ongoing development of the project.

Fundación Theodora
Plan España