“The new, state-of-the-art logistics centre affords Famosa greater efficiency, flexibility and maneuverability, and responds to customers’ needs, all key factors in the toy industry, which features certain peak campaign periods. Moreover, it provides workers better and safer working conditions”. This is how Mathieu Vallée, CFO of Famosa, describes the new Logistics Centre.
Key highlights of the Famosa logistics centre
- Surface area: 18,000m2
- Investment: 0.5 million euro
- Warehouse storage capacity: 40,166m3 / 23,344 pallets
- 75 countries to which toys are shipped
Investment and capacity
With an investment of half a million euros, Famosa’s new logistics centre in Alicante marks a step forward in the company’s innovation and modernisation. Located near the company’s headquarters in the Las Atalayas business park, the logistics centre has a total surface area of 18,000m2 and 23,344 pallets of warehouse storage capacity, equivalent to 40,166m3 .
State-of-the-art, efficient and at the service of customers
The logistics centre’s layout enhances the effectiveness of Famosa’s product supply chain. According to Mathieu Vallée, CFO of Famosa,“The new, state-of-the-art logistics centre affords Famosa greater efficiency, flexibility and maneuverability, and responds to customers’ needs, all key factors in the toy industry. Moreover, it provides workers better and safer working conditions”.
“The platform brings together in one place over a thousand SKUs of merchandise from Spain, Mexico and China for the dolls, stuffed animals, outdoor toys and batteryoperated vehicles (e.g. the new Dareway) product lines. With the new facilities, we achieve a logical and unified flow that provides our supply chain with the benefits of economies of scale” explained Oscar Cuesta, Head of Logistics at Famosa.
Thanks to the new platform, Famosa has its entire distribution in a single location. This makes the service to customers more efficient, while lowering shipping costs and improving the lead time of deliveries, thereby making the company more competitive. Famosa’s new logistics centre in Alicante.
All Famosa brand products
The new logistics centre receives all domestic and internationally manufactured toys, such as Nancy, Pinypon, Nenuco and Barriguitas (all under the Famosa ‘umbrella’), Playsets brands, such as Mutant Busters, and Feber brand toys (battery-operated vehicles, riding toys and outdoor toys). Famosa’s new logistics centre in Alicante
Commitment to employment and safety
Famosa’s new logistics centre is a futher example of the company’s commitment to innovation and the continuous upgrade of all its processes in its bid to maximise efficiency and offer the best customer service possible. In addition, Famosa is, and has always been, committed to offering employees the best and safest working conditions, having added to the logistics team the staff that previously worked in Onil.