Our values

The basis of our company culture

Innovation and Reinvention

We innovated based on trends and technology and we reinvent our classics.

 

 

Collaboration

We work with others and together ...1+1=3

 

 

Customer Orientation

We put our hearts into meeting our customers´needs,

 

 

Passion

We love what we do!!!

 

 

Excellence

We commit to excellence indidually and as a team.

 

 

Integrity

We are proud of what we do, why we do it, and how we do it.

 

 

Our history

In 1957, Fábricas Agrupadas de Muñecas de Onil, S.A. (FAMOSA) was born from the alliance of a number of toymakers in Toy Valley (Alicante, Spain). The group formed in order to remain competitive in the market due to difficulty finding funding, changing technologies, and the emergence of plastic toys.

More than 50 years later we continue to be Spain’s premiere toy manufacturer, leading the industry in Spain and Portugal and firmly established in more than 50 countries, including France, Italy, Mexico and the United States.

One dream? No, thousands of dreams take Famosa wherever our imagination leads us.

1957

The founding of Famosa

1957

Elvis Presley, Marylin Monroe, the premiere of Walt Disney´s Cinderella, Juan Ramón Jimenez winns a Nobel Prize in literature, the fisrt plastic dolls are produced...and Famosa is founded.

A group of artisan dollmakers get together in Alicante, Spain to create FAMOSA. It is also the fisrt Spanish toy manufacturer.

1958

Güendolina

1958-Guendolina

Güendolina is the first Famosa doll to be well received in the market. Critics call it "a unique creation in the neoclassical style".

1967

Quirón Stuffed Animals

1967

The Quirón line of stuffed animals, a brand that persists to this day, is designed and produced for the fisrt time.

1968

Nancy is born

1968

Nancy is a modern and admired doll who represents every girl´s dream of becoming a woman.

1969

The Barriguitas are born

1969

Little baby dolls whose inexhaustible outfits and accesories have grown over the years.

1972

The Famosa Christmas Carol

1972

The Famosa jingle is broadcast for the first time, and to this day everybody remembers the lyrics and the ad, in which Famosa dolls aproach the manger, bringing love and friendship to baby Jesus.

1973

Famosa distributes Famobil

1973

The endearing Clicks come to Spain and Portugal.

1977

Nenuco is born

1977

The Christmas the largest family of baby dolls begins to grow, whit the addition of the Nenuco family.

1983

Pinypon is born

1983

Famosa launches Pinypon as an expansion to its line of products. Over the years Pinypon has become a classic toy.

1992

Famosa distributes Micromachines

1992

Famosa begins to distribute the Micromachines, collection of small vehicles and toys in Spain.

2003

Disney Heroes

2003-peterpan

Famosa brings to life the world to fantasy and adventure where the Disney Heroes live. They share heroic values and stimulate children´s imaginations through fascinating stories.

2003

The Jaggets are born

2003-jaggets

They´re one od a kind! Sweet as babies and fashionably stylish!

2005

Famosa acquires FEBER and Play by Play

2005

In keeping with its plan to expand internationally and consolidates its distribution, Famosa acquires Feber and Play by Play.

2006

Relaunching Nancy

2006

Nancy gets a modern makeover. Today she is sweet, a good friend, supportive and loves fashion! She has the values of our parents generation, but in today´s latest fashion trends.

2007

Relaunching The Barriguitas

2007

They ´re back, big time, and ready to play! The new Barriguitas are full to fun and love to play.

2009

Relaunching Pinypon

2009

Pinypon´s endless possibilities continue, with a modern twist.

2010

Sun Capital European Partners LLP

As part of an ambitious, viable and realistic project, Famosa starts a new phase of nacional consolidation and international expansion.

2010

Mexico

The opening of a Famosa factory in Monterrey, Mexico.

2010

Famosa´s Juegorama

The first edition of Juegorama, were Famosa presents its study, "Play and Toys in Today´s Society".

2010

1957

The founding of Famosa

1957

Elvis Presley, Marylin Monroe, the premiere of Walt Disney´s Cinderella, Juan Ramón Jimenez winns a Nobel Prize in literature, the fisrt plastic dolls are produced...and Famosa is founded.

A group of artisan dollmakers get together in Alicante, Spain to create FAMOSA. It is also the fisrt Spanish toy manufacturer.

1958

Güendolina

1958-Guendolina

Güendolina is the first Famosa doll to be well received in the market. Critics call it "a unique creation in the neoclassical style".

1967

Quirón Stuffed Animals

1967

The Quirón line of stuffed animals, a brand that persists to this day, is designed and produced for the fisrt time.

1968

Nancy is born

1968

Nancy is a modern and admired doll who represents every girl´s dream of becoming a woman.

1969

The Barriguitas are born

1969

Little baby dolls whose inexhaustible outfits and accesories have grown over the years.

1972

The Famosa Christmas Carol

1972

The Famosa jingle is broadcast for the first time, and to this day everybody remembers the lyrics and the ad, in which Famosa dolls aproach the manger, bringing love and friendship to baby Jesus.

1973

Famosa distributes Famobil

1973

The endearing Clicks come to Spain and Portugal.

1977

Nenuco is born

1977

The Christmas the largest family of baby dolls begins to grow, whit the addition of the Nenuco family.

1983

Pinypon is born

1983

Famosa launches Pinypon as an expansion to its line of products. Over the years Pinypon has become a classic toy.

1992

Famosa distributes Micromachines

1992

Famosa begins to distribute the Micromachines, collection of small vehicles and toys in Spain.

2003

Disney Heroes

2003-peterpan

Famosa brings to life the world to fantasy and adventure where the Disney Heroes live. They share heroic values and stimulate children´s imaginations through fascinating stories.

2003

The Jaggets are born

2003-jaggets

They´re one od a kind! Sweet as babies and fashionably stylish!

2005

Famosa acquires FEBER and Play by Play

2005

In keeping with its plan to expand internationally and consolidates its distribution, Famosa acquires Feber and Play by Play.

2006

Relaunching Nancy

2006

Nancy gets a modern makeover. Today she is sweet, a good friend, supportive and loves fashion! She has the values of our parents generation, but in today´s latest fashion trends.

2007

Relaunching The Barriguitas

2007

They ´re back, big time, and ready to play! The new Barriguitas are full to fun and love to play.

2009

Relaunching Pinypon

2009

Pinypon´s endless possibilities continue, with a modern twist.

2010

Sun Capital European Partners LLP

As part of an ambitious, viable and realistic project, Famosa starts a new phase of nacional consolidation and international expansion.

2010

Mexico

The opening of a Famosa factory in Monterrey, Mexico.

2010

Famosa´s Juegorama

The first edition of Juegorama, were Famosa presents its study, "Play and Toys in Today´s Society".

2010

famosa

Responsible Toys

Safety, the best investment

In order to achieve our goal of ZERO work place accidents, we strive for safety in every daily activity. Safety is a right, an obligation and an excellent investment.

We believe that all of our employees, customers, suppliers and visitors have a right to return home from work healthy and safe

At Famosa meeting safety standards is a condition for employment, and promoting a culture of safety is everybody’s obligation.

We believe that the path to improvement hinges on safety

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Famosa in the wolrd

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Today you can find Famosa products in more than 50 countries around the world. Famosa’s main headquarters are located in Spain (Madrid and Alicante).

Famosa also has offices in Portugal (Oporto), France (Paris), Italy (Milan), Mexico (Mexico City), Puerto Rico (San Juan) and China (Hong Kong). Famosa’s production and logistical facilities are located in Spain (Alicante) and Mexico (Monterrey).