About us

Our values Our history Responsible toys Famosa around the world

Our values To excite children with toys which also help aid their development.

Innovation and reinvention
At Famosa we constantly find new ways to play and adapt to new trends each year.

Collaboration
We’ll let you in on a secret... the most fun games are ones played as a team.

Passion
When we were little we always wanted to be surrounded by toys - and that’s what we’ve achieved! What more could we ask for?

Customer service
We put our heart and soul (and a touch of magic) into making our customers happy.

Excellence
For us, a job well done is one that brings a smile to children's faces - we never settle for anything less.

Values
Today’s children are tomorrow’s adults - we strive to pass on good values along the way.

Our history Half a century creating excitement

In 1957, in what is now known as the Toy Valley in Alicante, a large number of small toy companies decided to join forces to face the challenges of a changing sector where plastic toys had started to appear, They united to make the necessary investment to remain competitive in the new market. This is how Fábricas Agrupadas de Muñecas de Onil, S.A., FAMOSA, was born.

Half a century later, we are still the leading Spanish toy manufacturer, market leader in Spain and Portugal, and have a large presence in more than 50 countries, including France, Italy and Mexico.

Just a dream? No. Thousands of dreams lead Famosa wherever our imagination takes us.

1957

Foundation of Famosa
A group of doll-making artisans come together to establish FAMOSA, the first Spanish toy manufacturer, which becomes an international benchmark.

1958

Güendolina
This was the name of Famosa's first doll, which stole children's hearts.

1967

Quirón Plush Toys
The production of Quirón plush toys begins, Famosa’s cuddliest brand, carving out a place in this category.

1968

Nancy Arrives
The most modern and admired play companion is born. Nancy was designed as a reflection of fashion and trends. Today, she continues to be present with Nancy Colección.

1969

The Birth of Barriguitas
Barriguitas hit the market... how cute! Their high-quality accessories and complements were the envy of all.

1972

Famosa's Christmas Carol
"The dolls from Famosa head to the nativity scene..." You read it singing too, right? Our Christmas campaign was a huge success… and still is!

1973

Famosa Distributes Fanmobil
Who hasn't played with Cliks at some point? These beloved figurines arrived in Spain and Portugal thanks to Famosa.

1977

Nenuco is Born
Nenuco arrives to bring joy to children's Christmases. A brand that has become one of the world's largest in the nurturing category.

1983

Pinypon is Born
The launch of Pinypon started as a diversification effort and ended up becoming a benchmark in the toy industry.

2003

Disney Heroes
Disney opens the doors to a world of fantasy filled with magical stories where children could be the heroes.

2003

Launch of Jaggets
The sweetest babies arrive… but also the most fashionable! The Jaggets took the market by storm with their groundbreaking and unique concept.

2005

Famosa Acquires Feber and Play by Play
Famosa acquired the companies Feber and Play by Play, a merger that strengthened the group and made it more competitive.

2006

Nancy Relaunch
Times change, and Nancy evolves with them! Her new image and approach positioned her as the best friend for girls, ready to embark on a million adventures.

2007

Barriguitas Relaunch
Barriguitas return for even bigger play! Their new and fun concept was characterized by humor and high play value.

2009

Pinypon Relaunch
Pinypon wasn't going to be left behind! Famosa relaunched the brand, adapting the product to the tastes of today's girls.

2010

International Expansion
Famosa crosses the ocean to establish itself in Monterrey, Mexico, with the opening of a new factory. The family keeps growing!

2018

The Bellies Are Born
The most mischievous, adorable, and fun interactive babies arrived at Famosa, ready to be adopted.

2019

Giochi Preziosi by FAMOSA
Big changes for the company. Famosa became part of the Giochi Preziosi group.

2020

Other Successes
Alongside the success of the Bellies came launches like Los Ziwies, Pinypon Action, and My First Pinypon, ensuring lots of fun.

2022

Famosa as an Entertainment Creator
A year of new challenges for Famosa, including new toys linked to digital content and TV series, such as Trotties and Swap Riders.

2022

45th Anniversary of Nenuco
Nenuco celebrates its 45th anniversary in the best way possible: by being the sales leader in its category!

Responsible toys Safety - a top priority

We promote safe daily activity with the aim of reducing accidents at work to zero. Safety is a right, an obligation and an excellent investment. All our employees, customers, suppliers and visitors must return home safely after work.

At FAMOSA, compliance with safety standards is an employment condition and the promotion of a safety culture is everyone's obligation.

We believe that safety provides an excellent springboard for improvement.

Famosa around the world

España
Portugal
Italia
México
China

España
Madrid
C/ María Tubau, 3,
28050, Madrid
Tel. (+34) 91 740 11 20

Alicante
Pol. Ind. Las Atalayas
C/. Del Franco, s/n
03114 Alicante
Tel. (+34) 966 54 46 00

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